Clubhouse Nabs Talent from Netflix and Instagram

If you need an invite to Clubhouse, you know who to ask: Maya Watson and Fadia Kader, two of the platform’s major marketing and media hires.

• Watson is a marketing industry vet, having climbed the ranks at Oprah’s Harpo Productions, the Oprah Winfrey Network, and Netflix before being named Clubhouse’s head of global marketing.
• Kader comes from Instagram, and will be Clubhouse’s head of media partnerships and creators.

Twitter beef

Watson and Kader’s gigs, at least for the moment, won’t necessarily be easy. Clubhouse has earned a reputation for hustle porn and self-interested tech bros, and has faced criticisms of harassment, particularly toward women.

And it’s not the only game in town. Rival Twitter aims to fully roll out its copycat own in-app audio platform, Twitter Spaces, by April.

One plus: This week Clubhouse announced an accelerator program to support top creators while they learn to monetize their work on the platform.

Zoom out: Watson and Kader will become two of the few minority women who head up marketing and media efforts at major brands—according to the Association of National Advertisers, only 12% of senior level marketers are Black, Hispanic or Asian.