campaigns

Why NFTs are Multiplying like Rabbits in Stunt Marketing

Pizza Hut Canada recently sold...Non-Fungible Pizza 打.
article cover

Ad Age

less than 3 min read

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.

Unless you spent this past week under a rock, youve probably seen at least one brand roll out 宏 an NFT*. For instance

  • Pizza Hut Canadarecently sold...Non-Fungible Pizza 打...on Rarible, a crypto platform and marketplaceone slice for $8,824. The NFTs promote the Huts four new pizza recipes, per Ad Age.
  • Taco Bell and Charmin also got in on the NFT fun with a $187,000 Swivel Taco and $1,822.21 (so far) roll of NFTP, respectively.

So do brands need an NFT strategy?

According to Morning Brews very own NFT expert, Jamie Wilde, whether or not a branded NFT makes sense depends on what you want out of the experiment.

  • Right now, I think NFT advertising is a gimmick to get social media engagement and headlines. It makes sense for brands that are really tapped into internet culture, and Twitter specifically, she said.
  • But as the hype wears away from NFTs and buyers become more interested in the actual collectible aspect rather than the ability to resell them for more (speculation), which I think will happen, I still think creating NFTs could be a fun brand building move, she added.
Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.