social media

Twitter’s updates: The social media marketer’s cheat sheet

All about Twitter Blue, Fleets ads, and blue checks.
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Twitter / Francis Scialabba

· less than 3 min read

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Twitter was busier than the assistants in The Devil Wears Prada last week. With so many updates, it can be hard for a marketer to keep up. Read on for your cheat sheet.

Twitter cerulean Blue: On Thursday, Twitter rolled out its Twitter Blue subscription service in Canada and Australia. For $2.99 a month, per The Verge, users can gain new superpowers, such as undoing a tweet before it gets posted, accessing a dedicated customer support team, creating folders for saved tweets, and more.

Fleets of fleets: Twitter basically said “Our advertisers can have a little bit of Snapchat, as a treat” last Tuesday. It’s testing Fleet ads—disappearing video tweets similar to Snapchat Story Ads—with a small user pool in the US. Sound like NBD? Not really: Depending on how the test goes, more Twitter vertical ad formats could be in store, per Ad Age.

Verification, all I ever wanted: Right before Memorial Day weekend, Twitter paused its verification program after being overwhelmed with requests. But as of Tuesday, it pressed play on the program again. Crisis averted, all clout chasing (or, you know, brand account verifying) efforts = full speed ahead.

Why the product spree? Twitter wants more users—and that includes your brand. According to CNBC, “The company is making a broad effort to build more features at a faster clip as it seeks to grow to 315 million daily active users by the end of 2023.”—PB

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.