Social & Influencers

Pinterest opens up millions to give creators bonuses

Its new “Rewards” program is giving payouts to creators who meet certain engagement goals.
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Pinterest

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Good news: You can now try and make some $$ from that homemade fall vegetarian chili recipe you considered posting on Pinterest. Today, the platform is debuting “Creator Rewards,” a program that pays people for posts if they get enough engagement. As of now, it’s only running in the US, but will go global next year.

Pinterest said the barrier to entry is “really low”—creators must live in the US, be over the age of 18, and have at least 1,000 followers. Eligible creators also need to have three Idea Pins on their profile, which are basically Pinterest’s answer to stories (except they don’t disappear).

  • According to the company, creators will “get paid based on whether their content meets all general content criteria and goal-specific criteria.” For instance, Pinterest might ask someone to make a fall-themed Idea Pin, paying them $100 if it gets five “takes,” a new feature that lets users put their own spin on a creator’s piece of content.
  • Paid and promoted content do not count. And Pinterest is reviewing submissions manually.
  • The company is setting aside $20 million “for Creator Rewards and other initiatives to support creators.”

The program is Pinterest’s latest attempt to make its platform more attractive to creators. In July, for instance, it rolled out a way for creators to make their Idea Pins shoppable.

Zoom out: Other platforms, like Snapchat and Facebook, also have programs that pay creators.

+1: PayPal is considering buying Pinterest, per Bloomberg.

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