Social & Influencers
Creators were all over SXSW. What does that mean for the industry?
The entertainment industry and brand world are reckoning with the shifting dynamics and the challenges that come amid an omnipresent focus on “authenticity.”
Social & Influencers
Social & Influencers
Is creator TV the next era of television?
At its second annual Showcase, the creator platform Spotter argued that longform creator content represents the future of entertainment.
Social & Influencers
The ‘Staples Baddie’ shares the secrets behind her viral success
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Social & Influencers
Pulling back the curtain: Expert tips on sharing brand backstories
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
Social & Influencers
Partiful doesn’t want to be “unhinged”—it wants to be ubiquitous
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
Social & Influencers
Make creator marketing count
A playbook for how every brand can win.
Social & Influencers
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.
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