The platform announced several expansions and updates to its ad inventory and tools, while execs emphasized the benefits of the platform for B2B marketers looking to do away with “old playbooks,” one VP said.
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.
The entertainment industry and brand world are reckoning with the shifting dynamics and the challenges that come amid an omnipresent focus on “authenticity.”
At its second annual Showcase, the creator platform Spotter argued that longform creator content represents the future of entertainment.
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
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