Social & Influencers
Athletes’ next social media platform of choice? LinkedIn
“Their first career is going to be their sport, [but] it is not going to be their last career,” one LinkedIn exec said.
Social & Influencers
Social & Influencers
Inside Snapchat’s plan to court—and grow—the next generation of creators
Jim Shepherd, director of global content partnerships at Snap, talked with us about the platform’s ambition to become creators’ preferred platform.
Social & Influencers
From big stage to small screen: How one marketer turns live theater into social media fodder
“Nobody understands teenage girls better than I do,” said Austin Spero, who marketed Tony-winning Broadway plays like “Oh, Mary!”
Social & Influencers
The secret to brand-safe virality? Trendy, licensed music
Picking the right, cleared song to back social content is key, Jesse Korwin, CRO of music licensing platform Slipstream, said.
Social & Influencers
Organic posts and brand-voice tests: how advertisers are approaching Threads
The text-based platform, which has more than 350 million MAUs, presents a “low risk, high learning opportunity” rather than a place for conversions, media buyers say.
Social & Influencers
AI use is becoming more common on social media. Should brands use it—or shun it?
Social media consultant Rachel Karten thinks “proof of reality” will bear more weight for brands than obvious AI, but companies like Adobe are betting otherwise.
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