The beverage brand’s writers’ room–esque, in-house team has built a following of 14+ million with a commitment to making people laugh at nearly any cost.
Marketers tell us offline engagements hosted by creators themselves are a trend to watch in 2026.
From generative AI to mega-creators, here’s where the industry seems to be heading in the new year.
CEO Shou Zi Chew told employees in a memo Thursday that it had come to an agreement with a series of investors, with a closing date of January 22.
The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”
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