Social & Influencers
The social marketing trends that took over our feeds in 2025
From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.
Social & Influencers
Social & Influencers
This holiday season, more brands are mixing affiliate arrangements into their creator deals
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”
Social & Influencers
What’s happening with social media bans?
The latest on the US TikTok ban and Australia’s world-first social media restrictions for kids under age 16.
Social & Influencers
The secret sauce behind Taco Bell’s sustained social engagement
Nicole Weltman, head of social and PR at Taco Bell, shared how the brand listens to and delivers on what its fans want online.
Social & Influencers
Why fan edits are movie marketing magic
The distinct social media content format is peak fan expression, and it also helps entertainment brands like Lionsgate drive awareness about its properties.
Social & Influencers
Bot activity amplified unproven link between autism and Tylenol on X: report
PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”
Social & Influencers
Coworking with Sophie O’Rourke
She’s senior director, influencer marketing, Dialogue New York.
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