Social & Influencers
How InStyle is reaching the next gen with its original social series
Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.
Social & Influencers
Social & Influencers
LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
The platform announced several expansions and updates to its ad inventory and tools, while execs emphasized the benefits of the platform for B2B marketers looking to do away with “old playbooks,” one VP said.
Social & Influencers
TikTok promises new ad formats and a better future at NewFronts
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.
Social & Influencers
Creators were all over SXSW. What does that mean for the industry?
The entertainment industry and brand world are reckoning with the shifting dynamics and the challenges that come amid an omnipresent focus on “authenticity.”
Social & Influencers
Is creator TV the next era of television?
At its second annual Showcase, the creator platform Spotter argued that longform creator content represents the future of entertainment.
Social & Influencers
The ‘Staples Baddie’ shares the secrets behind her viral success
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Social & Influencers
Pulling back the curtain: Expert tips on sharing brand backstories
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
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