Social & Influencers
Meet the 22-year-old creator who directed Taco Bell’s latest TV commercial
Ash Xu went viral on TikTok for making “thirst trap” videos for brands. Now she’s on to new mediums.
Social & Influencers
Social & Influencers
Appeals court upholds law to ban TikTok
The case will likely head to the Supreme Court as TikTok parent company ByteDance tries to beat the law’s January 19 sale deadline.
Social & Influencers
A look under the hood of Nascar’s social media strategy
Nascar increased its social follower count by 12% this year, including a 40% increase on Instagram, fueled in large part by Reels.
Social & Influencers
The kids are online: How brands are navigating Gen Alpha marketing
Brands are working with child influencer accounts, targeting messages to parents of tweens, and evaluating “strategic and creative guardrails,” one agency exec said.
Social & Influencers
Bluesky has more than 21 million users. Where does it go from here?
The platform won’t touch ads for now, and is instead focused on paid subscriptions, payments, and getting more people signed up, its COO said.
Social & Influencers
Coworking with Joe Perello
He’s CEO of the creator content platform Props.
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