Social & Influencers
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.
Social & Influencers
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Social & Influencers
Why David Protein isn’t afraid to defy category norms
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
Social & Influencers
All things AI with Dipin Oberoi
The social listening expert, who’s set to speak at The Art and Science of AI in Marketing, shared how AI helps his team catch trends earlier.
Social & Influencers
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
Social & Influencers
Creators showed up at this year’s Super Bowl ‘more than ever’
From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.
Social & Influencers
How Vivian Tu went from creator to SoFi’s chief of financial empowerment
Tu, who assumed the role in November, is now the face of SoFi’s latest TV and streaming campaign.
Social & Influencers
TikTok’s US operations sale is official
The legal and political battle to divest or ban the app in the US has concluded. What comes next?
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.
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