Social & Influencers
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
Social & Influencers
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Social & Influencers
Creators showed up at this year’s Super Bowl ‘more than ever’
From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.
Social & Influencers
How Vivian Tu went from creator to SoFi’s chief of financial empowerment
Tu, who assumed the role in November, is now the face of SoFi’s latest TV and streaming campaign.
Social & Influencers
TikTok’s US operations sale is official
The legal and political battle to divest or ban the app in the US has concluded. What comes next?
Social & Influencers
For some impacted by layoffs, content creation is a new safety net
Some marketers are turning to social media as a backup income source and a chance to get in front of new employers.
Social & Influencers
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
The beverage brand’s writers’ room–esque, in-house team has built a following of 14+ million with a commitment to making people laugh at nearly any cost.
Social & Influencers
Why creators are taking the reins on event hosting
Marketers tell us offline engagements hosted by creators themselves are a trend to watch in 2026.
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.
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