Marketing

Many marketers are rolling campaigns out earlier ahead of an unconventional holiday season

For some brands, supply-chain issues are putting a snag in their seasonal marketing.
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You might still be wiping off traces of face paint while fighting a Halloween hangover, but it’s officially November—which, for some, marks the true start of the holiday season. We won’t be the judges of when it’s appropriate to start playing “All I Want for Christmas Is You,” but we will tell you what marketers have going on over the next few months.

Campaigns: Major retailers have already rolled out their holiday ads. A Neiman Marcus ad stars dancers Alison Ingelstrom and Andre Malcolm, Kohl’s commercial also features dancing, and Etsy’s holiday spots each tell a story about heartfelt gifts.

You got me in chains: Supply-chain issues are affecting all sorts of products, even wrapping paper and Christmas trees. And some advertisers, like Zulily, are rolling out holiday campaigns earlier than usual this year as a result, per Business Insider, to encourage shoppers to buy gifts sooner rather than later.

Live and learn: Live shopping events are all the rage this year. Starting today, Facebook (Meta?) is hosting “daily live shopping experiences” across FB and IG with brands like Ulta and Walmart. YouTube, too, is putting on a weeklong live shopping event with creators and brands starting November 15.

🚀🚀🚀: E-commerce sales are predicted to grow 11%–15% compared to 2020, per Deloitte’s holiday retail forecast.—MS

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