Brand Strategy
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Brand Strategy
Brand Strategy
Coworking with Grace Teng
She’s partner and chief media officer, Zambezi & Scale by Zambezi.
Brand Strategy
Aerie doubles down on its no-AI pledge in its latest campaign
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Brand Strategy
To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others
The entertainment industry and creator economy grappled with AI tension, while consumer brands may be a step behind what’s coming next, experts told us.
Brand Strategy
Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts
Marketers need to “feed the system” with content, one Meta exec said.
Brand Strategy
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
The company is popping up in New York, Chicago, and LA to highlight historical figures.
Brand Strategy
When it pays to engage in a brand rivalry—and when it doesn’t
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
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