Brand Strategy
How to pull off a brand pop-up
From storytelling to a robust social media strategy, experts shared tips for marketers to keep in mind.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Why this head of insights thinks data is critical to reaching untapped fandoms
Charlene Polite Corley, VP, content and insights at Nielsen, shared her perspective on what’s missing in today’s world of advertising.
Brand Strategy
John Peyton thought Applebee’s ‘Survivor’ tie-in was ‘the dumbest thing’ he had ever heard. He was wrong
The Dine Brands CEO was convinced the partnership would miss the mark. Instead, it became a reminder that leaders don’t always have the best marketing instincts—and that knowing when to trust your team matters.
Brand Strategy
How Tinder is getting people off the app and into the wild
The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.
Brand Strategy
Why Pantone sees color reflecting pushback on tech
Pantone exec tells us what it’s like to market Color of the Year.
Brand Strategy
Return of the heartthrob: Why the men of the early aughts are booked and busy in advertising
Over the last six months, the desire for “nostalgia millennial talent” has increased, a UTA agent told us.
Brand Strategy
For CMOs, fandom is simply too powerful to ignore
From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.
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