Brand Strategy
How a road trip across the USA informed Coca-Cola’s America 250 campaign
“It was probably one of the best road trips I’ve ever had,” Joe Sciarrotta, deputy CCO at Ogilvy Worldwide, told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
How Focus Features is building deeper film engagement on gaming platforms
With recent and upcoming releases “Obsession” and “Pressure,” the studio is leaning into immersive games to drive engagement and connection, one exec told us.
Brand Strategy
Coworking with Christy Roach
She’s CMO, AirOps.
Brand Strategy
Why Coinbase is leaning on product-focused marketing for the first time
“We’re really focused on giving a voice to a utility that straddles” Big Tech and finance, CMO Catherine Ferdon told us.
Brand Strategy
How do holding companies decide which agency brands to sunset?
“In theory, each brand in your portfolio should have a different positioning, a different benefit associated,” one exec told us.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.
Brand Strategy
Inside Hint’s satirical, sexed-up campaign to make consumers crave water
In addition to a campaign playing on sex-sells marketing tropes, the brand created an OnlyFans page.
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