Brand Strategy
Inside the Kotex brand overhaul
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
Brand Strategy
Brand Strategy
Clip it good: How marketers are making experiences worth clipping
As short-form content proliferates online, brands may need to adapt content strategies to match.
Brand Strategy
Polymarket and Kalshi are turning TV programming into one big casino
Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Brand Strategy
‘She’s a cultural icon’: How Barbie’s marketing team is targeting fans across generations this year
Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Brand Strategy
What’s up with those Museum of Sex bus ads?
Expect to see the museum logo plastered across New York City buses through the end of the year.
Brand Strategy
How Gen Alpha is changing the in-store experience
As younger consumers look for IRL experiences, some brands are exploring turning their stores into destinations, one expert said.
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