Brand Strategy
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.
Brand Strategy
Brand Strategy
‘This famous butt’: How Verizon created that ad with Connor Storrie
The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
Brand Strategy
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Brand Strategy
Coworking with Grace Teng
She’s partner and chief media officer, Zambezi & Scale by Zambezi.
Brand Strategy
Aerie doubles down on its no-AI pledge in its latest campaign
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Brand Strategy
To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others
The entertainment industry and creator economy grappled with AI tension, while consumer brands may be a step behind what’s coming next, experts told us.
Brand Strategy
Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts
Marketers need to “feed the system” with content, one Meta exec said.
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