Brand Strategy
How marketers are using AI beyond buzzwords
Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”
Brand Strategy
Brand Strategy
Marketing around the cost-of-living crisis? Maybe think again
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
Brand Strategy
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
“In order to draft off the pop culture fun of Valentine’s Day, you can’t fake it,” one exec told us.
Brand Strategy
How Lunar New Year became a marketing moment
The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.
Brand Strategy
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
Skittles and DoorDash are some of the companies that saw big results from outside-the-broadcast approaches.
Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Brand Strategy
Financial services brands show strong sonic strategies: report
Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
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