Brand Strategy
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s still thirsty, my friends.
Brand Strategy
Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Brand Strategy
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
Even with the push for new tech, consumer control and human connection are at the forefront of CES conversations.
Brand Strategy
A trip to the cinema: How theaters plan to entice moviegoers and advertisers in 2026
Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.
Brand Strategy
Price-conscious consumers, avoiding distractions, and engaging the youth: The biggest challenges marketers are facing in 2026
CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.
Brand Strategy
CMOs on their biggest priorities for 2026—excluding AI
From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.
Brand Strategy
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
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