Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Brand Strategy
Brand Strategy
Cool merch, the WBD deal, and AI forever: What we’re expecting from SXSW
Here’s what we’ll be paying attention to at the cultural event, which spans film, brand strategy, music, creators, tech, and so much more.
Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
Brand Strategy
NPR’s new brand campaign wants you to ask questions
“Our mission is to create a more informed public,” NPR’s CMO Mishka Pitter-Armand told us—one made “more urgent” amid federal funding cuts.
Brand Strategy
How marketers are using AI beyond buzzwords
Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”
Brand Strategy
Marketing around the cost-of-living crisis? Maybe think again
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
Brand Strategy
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
“In order to draft off the pop culture fun of Valentine’s Day, you can’t fake it,” one exec told us.
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