Brand Strategy
How Lunar New Year became a marketing moment
The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.
Brand Strategy
Brand Strategy
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
Skittles and DoorDash are some of the companies that saw big results from outside-the-broadcast approaches.
Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Brand Strategy
Financial services brands show strong sonic strategies: report
Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
Brand Strategy
Bad Bunny brought new audiences to the Super Bowl. Why didn’t more brands lean in?
While brands like e.l.f. and Duolingo went all in on Latin influence for their campaigns, representation remained minimal, one expert said.
Brand Strategy
About that AI Bowl: Reception of AI ads ‘sharply negative’ as brand beefs, misinformation brewed
Meanwhile, a viral Alexander Skarsgård video was rumored to be for AI hardware, and while the video is real, OpenAI said it wasn’t made by them.
Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
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