Brand Strategy
Oura goes for the impossible for its first film franchise partnership
The fitness tech brand used behind-the-scenes stunt footage from “Mission: Impossible — The Final Reckoning” to target men, its CMO told us.
Brand Strategy
Brand Strategy
There’s no place that Spam would rather be than in a campaign with ‘Lilo & Stitch’
A partnership with the blockbuster film was an authentic way to expand the Hawaii-beloved brand’s audience, Spam’s senior brand manager said.
Brand Strategy
How do you promote a more affordable EV? With guerrilla-style marketing
Slate Auto’s head of brand and marketing, Ben Whitla, said the Jeff Bezos-backed vehicle brand is focused on stunts and influencer work.
Brand Strategy
Coworking with Hamid Saify
He’s CMO, Lucky Energy.
Brand Strategy
In the world of true-crime podcasting, brand safety is scary stuff
The genre is more popular than ever, but some advertisers might be hesitant about appearing next to gory or graphic content, Jordan Newman, head of content partnerships at Spotify, told us.
Brand Strategy
Coworking with Amy Tunick
She’s CMO, National CineMedia.
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