Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
She’s SVP, CMO, The E.W. Scripps Company, and GM, Scripps Networks.
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
A look back at the brand pairings that defined the year, for better or worse.
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
The travel brand is highlighting experiences over technology in its newest campaign.
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