Brand Strategy
Tower 28 built its first standalone pop-up space for community, not commerce
The beauty brand’s first storefront was designed to engage audiences with the brand’s mission, not move product, CEO and founder Amy Liu told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Why Dove Men+Care tapped into fandom at New York Comic Con
The brand came back for a second year focused on fixing a persistent problem for cosplayers.
Brand Strategy
Brands can use scandal to their advantage—but it can easily go awry
Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.
Brand Strategy
Sizing up Meta’s push into the crowded world of enterprise AI
Marketing and business leaders say Muse is compelling, but they have security and trust concerns.
Brand Strategy
Coworking with Satoru Wakeshima
He’s a partner at CBX.
Brand Strategy
Dan Smith has put up 1.5 million flyers advertising guitar lessons. Now he’s on a Times Square billboard
The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local culture,” an executive told us.
Brand Strategy
Experiences worth attending and creators as strategists: Takeaways from the Marketing Brew Summit
Execs from Oatly and Pinterest were among the marketers who took the stage.
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