Brand Strategy | Marketing Brew

A photo collage of children sitting in back seat of car during family trip while their father is at the wheel, an AI spark and binary code hovers above the dashboard

Brand Strategy

GM’s AI pitch to consumers: Let us take something off your plate

The automaker is preparing to release a personalized AI assistant through its OnStar connected-car service.

Jordyn Grzelewski

Comedian Liam Kyle Sullivan reprises his Kelly character for a Firefox ad.

Brand Strategy

Inside Firefox’s internet nostalgia brand campaign

“Our biggest goal is returning to growth,” John Solomon, CMO at Firefox’s parent company Mozilla, told us.

Kristina Monllos

Brand Strategy

Coworking with Sherry Riad

She’s the founder of Rep & Repeat.

Kelsey Sutton

The Marketing Brew Weekly podcast hosts looking scared with "Scary good marketing" text above their heads

Brand Strategy

The horror movie marketing hall of fame

Films like ‘The Blair Witch Project,’ ‘Smile,’ and ‘Obsession’ built buzz on a budget—and offer lessons for every marketer.

Marketing Brew

Brand Strategy

Baby oil and sound waves: How Apple Music created its new brand mark

“Could a beautiful piece of music make something beautiful visually?” James Taylor, global head of design at TBWA\Media Arts Lab, told Marketing Brew.

Kristina Monllos

A still of a woman wearing sunglasses, running gear, and a NYC marathon medal, with the white text overlay "It starts with one"

Brand Strategy

How New York Road Runners is promoting the NYC Marathon

“It’s the only time that people could care less that they can’t cross the street or drive their car,” one exec said.

Alyssa Meyers

A split graphic of a blonde woman lounging on a chaise wearing a pink high-slit dress and a set of Knix underwear

Brand Strategy

How Knix brought A Court of Thorns and Roses to life for an audience of ‘enthralled’ fans

The intimates brand released a line of book-inspired lingerie to test out new silhouettes.

Jennimai Nguyen