A recap of Marketing Brew’s month of corporate-governance stories

In October, we focused some of our coverage on corporate governance, including company boards, lobbying, and more. Here’s a refresher of our coverage, in case you missed it.

• Fossil-fuel companies spend millions on advertising, with messaging that increasingly highlights renewable energy efforts. Some marketing professionals aren’t buying it. Read about Clean Creatives, a collective of agencies and creatives that have agreed to boycott working with fossil-fuel companies.
• Brands are often eager to prove they care not just about profits, but also about having a positive impact on society. One approach has been the B Corp movement. Read this about what it takes to become a B Corp, and why brands seek out the status.
• A fractional marketing strategist, a CEO, and a chief brand officer talked to us about what it’s like to be a board member in the marketing industry. Board members can provide strategic direction and objective POVs to companies trying to find their way.
• Lobbiers gonna lobby. Companies and interest groups spend billions each year to achieve policy outcomes beneficial to them. But a recent study found that more lobbying can lead to lower customer satisfaction. The researchers also found that companies can bring the focus back to customers by using certain “marketing levers.”

+1: Brand purpose is another issue that impacts how companies might corporately govern themselves. Check out Marketing Brew’s talk about the topic with Dr. Marcus Collins, Wieden+Kennedy New York’s head of planning.—ZS