Marketing
McDonald’s CEO targeted in ad campaign amid uproar over alleged racial bias and revealed texts
Kempczinski is also getting renewed attention from a media mogul alleging McDonald’s discriminates in ad structure.
Marketing
A recap of Marketing Brew’s month of corporate-governance stories
Fossil-fuel boycotts, B Corps, and more on how companies govern themselves
Social & Influencers
Snapchat adds audio from ‘The Office,’ ‘Parks and Rec,’ ‘Shrek,’ and others in deal with NBCUniversal
The deal adds to a list of moves Snap has made to compete with TikTok for users
Brand Strategy
From Matt Damon to Neil Patrick Harris, crypto companies deploy celebs to win over the masses
Athletes, actors, and astronauts are being recruited to hawk crypto trading platforms and services.
Events
The CTA recap: Dr. Marcus Collins talks brand purpose with Marketing Brew’s Ryan Barwick
A conversation about how brands can “walk the talk.”
Marketing
Marketers tell us the spookiest happenings of their 2021
Scary stories for Halloween, Madison Avenue edition.
Marketing
Lobbying leads to less-satisfied customers, but marketing can help, study finds
Researchers found that making use of certain “marketing levers” can reduce the customer satisfaction loss that comes with lobbying.
TV & Streaming
Nielsen now offers college sports teams a rating of their marketing potential
The Nielsen Impact Score provides a way for teams to attract student athletes interested in monetizing their skills.
Data & Tech
A roundup of the biggest Facebook news in Q3
Facebook kicked off the quarter by reframing itself as a metaverse company, but the period was then dominated by revelations from an internal whistleblower.
Data & Tech
Kroger offers advertisers a marketplace for its first-party data
The supermarket giant wants to attract marketers with access to its massive trove of loyalty data