Social Media

Marketing Brew’s favorite Twitter follows in 2021

10 people whose tweets made the year a little more bearable.
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Francis Scialabba

· 3 min read

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If you’re reading this newsletter, we assume you like staying up to date on marketing news. Another way to do that? Twitter.

The marketing and media industry is hyper extroverted on the platform, and it’s one of the best ways to keep a pulse on what’s happening, especially when a marketing campaign can change by the hour—just ask Burger King.

Because they’ve been so entertaining and insightful to us this year, we compiled (another) list of our favorite industry-specific Twitter follows: some marketers, some ad tech folks, some meme accounts. The list is in no particular order and is far from comprehensive. If there’s anyone else we should know about, let us know. You can find us at @ryanbarwick and @notnotphoebe.

Phoebe’s picks

  • @aishaannhakim: Follow Aisha Hakim, associate creative director at creative agency Preacher, for marketing memes that make you feel good (and laugh) about the work you do.
  • @ChiThukral: Yanko Design’s head of content marketing Chi Thukral’s Twitter is one corner of the internet where it’s particularly fun to dish about the realities of being a social media manager in this strange, strange era.
  • @notnathan: Nathan Young, head of strategy at Deloitte Digital’s Ethos, not only cofounded 600 & Rising, an advocacy group for Black advertising professionals, but also tweets about marketing trends and issues.
  • @basicallybari: Bari Rosenstein’s account is much more than a run-of-the-mill “life of a social media marketing professional” blog for many reasons, but mostly because she leads social at Auntie Anne’s. So 👏 much 👏 pretzel 👏 content 👏.
  • @ccmarce_writes: If you follow the bros of Marketing Twitter, you’ll appreciate that Chantelle Marcelle’s bio is, in quotes, “The Digital Marketing Guy.” If that’s not enough to sway you, her informative threads will be.

Ryan’s picks

  • @Chronotope: Aram Zucker-Scharff is engineering lead for privacy and security compliance at The Washington Post, deeply knowledgeable about how the ad-tech industry actually engages and intertwines itself with publishers—you know, where all the audiences are.
  • @acfou: Dr. Augustine Fou is an anti–ad fraud consultant. Is he provocative? Yes. Is everything fraud? Apparently. Does he post great food porn? Absolutely.
  • @aexm: Ana Milicevic, digital marketing consultant and cofounder of Sparrow Advisers, pulls no punches commenting on the ridiculousness of the industry.
  • @Therran: Therran Oliphant is executive director of marketing technology consulting at media agency PHD. Come for his advertising tweets, stay for his basketball tweets.
  • @Myles_Younger: Myles Younger is senior director of data practice at Media.Monks—and one of the few in the business who can unpack the wild contortions of digital advertising while speaking in plain, simple English.

RB, PB

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