Social Media

(Socially) shop ’til you drop: Social-commerce stats for the year ahead

More than 50% of people surveyed by the Influencer Marketing Factory said they’ve bought something during a live-stream shopping event.
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The Influencer Marketing Factory (IMF)—an influencer marketing agency—wrote a mammoth report on what social commerce might look like in 2022. IMF co-founder and CEO Alessandro Bogliari told Marketing Brew it’s 91 pages long, with 30 quotes by social-commerce experts and a survey of a thousand US social media users.

Lucky for you, we summarized some of the most important findings below.

In 2020: The number of people in the US smashing that Add to Cart button via social media was 80.1 million. In 2022, that number is expected to increase to 96 million 👀, according to eMarketer research cited in the report.

All the cool kids are doing it: 82% of the people surveyed said they had, in fact, discovered a product on social media and purchased it directly from their phones.

Lights, camera, action: 57% of those surveyed had previously purchased something during a live-stream shopping event.

Day by day: 24% said they shop on social media more than once a week, with 29% saying once a week.

So what’s next? “Social media is no longer a place to advertise, and advertise only…social platforms need to provide a rich and engaging experience to entice the audience to shop in the first place,” Chloe Cox, a social strategy and insight consultant for Wunderman Thompson Commerce, wrote in the report.—PB

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