Marketing

Instagram rolls out enhanced tags

On Monday, Instagram announced an update it hopes will “make it easier for creators to receive credit for their work.”
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Instagram

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It’s become a somewhat common story: Black creator births social media trend. White creators co-opt it. Trend goes viral. Black creator gets basically zero credit. That’s what happened to Jalaiah Harmon—the Black dancer behind TikTok’s Renegade trend—and countless others like her.

On Monday, Instagram acknowledged the phenomenon, announcing an update it hopes will “make it easier for creators to receive credit for their work.” The update, called “enhanced tags,” works like this:

  • When you tag someone who has a professional profile, you’ll have the option to tap “show profile category,” adding their profession to the tag.
  • Say their profile category is “photographer.” If you tag them and press “show profile category,” the word “photographer” will show up in their tag.
  • This allows viewers to see “a creator’s specific contribution to a photo or video post,” per Instagram.

“For many Black and underrepresented creators, crediting is an entryway to building a sustainable career as a creator, while combating cultural appropriation and ensuring the world knows who is driving culture,” the company wrote in a blog post.

Why it matters: The tags “could be hugely helpful in finding key talent, while again, providing additional exposure and promotion for these professionals,” Social Media Today wrote.

Why it matters even more: TechCrunch pointed out IG’s enhanced tags rollout comes after last year’s content strikes from Black creators who “say they don’t receive credit for their work online.”—PB

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