Data & Tech
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
Advertising
Sports Marketing
As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
Brand Strategy
NPR’s new brand campaign wants you to ask questions
“Our mission is to create a more informed public,” NPR’s CMO Mishka Pitter-Armand told us—one made “more urgent” amid federal funding cuts.
Brand Marketing
Can humans and robots coexist in harmony? TD Bank thinks so
A technology-focused future isn’t one of doom and gloom in the bank’s new brand platform.
Brand Strategy
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
“In order to draft off the pop culture fun of Valentine’s Day, you can’t fake it,” one exec told us.
Sports Marketing
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
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