Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
AI
Brand Strategy
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.
Brand Strategy
‘Search is everywhere’: How JBL is retooling its search efforts for AI
The audio brand created a new editorial process and search strategy with help from the agency Code and Theory.
TV & Streaming
Ready or not, AI-generated ads have come to CTV
Comcast, Mntn, and other companies are building out tools that aim to make CTV advertising easier and faster.
Data & Tech
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Brand marketers are focused on “speaking the language of algorithms” and widening shopping windows to ensure products are easy for agentic tools to recommend to shoppers.
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
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