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Recapping Kantar’s Cannes Lions 2025 panel on all things creator marketing and AI.

Can AI help creators?

How AI is fueling independent agencies’ competitive edge

Marketing’s new operating system

Jasmine Sheena

The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.

Amazon soups up its GenAI video generator ahead of Cannes Lions 

Effectively integrating AI and automation

Ryan Barwick

The AI tech is designed to share product information, make recommendations, and offer promotional codes. 

Meta is testing AI agents that let users ‘talk’ to businesses

Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried. 

Inside the making of one of Coca-Cola’s controversial holiday commercials  

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The Playbook

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

What’s Next? Navigating the Future Business of Creator Marketing

This isn't just another conference—it's a dynamic collision of minds where legacy enterprises and scrappy startups converge to rewrite the rules of marketing innovation.

Marketing Brew Summit

Discover how Sandwich, a small but mighty creative team, uses LucidLink and smart workflows to deliver big-impact campaigns for top tech brands without sacrificing speed, budget, or creative quality.

How Sandwich Scales Creativity with a Team of Four

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How a Brooklyn soccer team is building its brand at home.

Jennimai Nguyen

Alyssa Meyers

Morning Brew logo next to a phone showing the Morning Brew Daily newsletter

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Illustration: Brittany Holloway-Brown; Photos: Adobe Stock, Paramount Pictures, Warner Bros. Pictures

 A strong Memorial Day Weekend box office has analysts and marketers hoping for pre-pandemic levels of movie magic.

Are movies so back? 

Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.

Behind the scenes of Spotify’s partnership with FC Barcelona

A year after debuting its sports partnership program, the platform is looking to expand it internationally, Reddit’s VP of partnerships said. 