While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
Meanwhile, a viral Alexander Skarsgård video was rumored to be for AI hardware, and while the video is real, OpenAI said it wasn’t made by them.
The Oakley Meta wearables collection is highlighted in a spot with cameos from athletes like retired NFL star Marshawn Lynch.
The question is, is it working?
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
The potential for AI to “unlock the value of intellectual property” had one marketer hopeful.
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
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