Cannes
Amazon soups up its GenAI video generator ahead of Cannes Lions
The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.
AI
AI
Effectively integrating AI and automation
Ad Tech & Programmatic
Meta is testing AI agents that let users ‘talk’ to businesses
The AI tech is designed to share product information, make recommendations, and offer promotional codes.
TV & Streaming
Inside the making of one of Coca-Cola’s controversial holiday commercials
Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.
Brand Strategy
Google’s “Dear Sydney” ad was a misstep. What marketers can learn from it
“We don’t want this technology to replace the things that we love, these creative pursuits,” said David Teicher, chief content officer at Brand Innovators. “Outsourcing that to AI just takes away everything special about it.”
Social & Influencers
Meta rolls out AI-powered ad tools at NewFronts
The platform is focused on Reels, creators, and commerce-related ad formats.
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