Sports Marketing
How Togethxr helped change women’s sports in its first five years
“We want to be the storyteller of record for women’s sports,” co-founder Jessica Robertson said.
Brands
Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Brand Strategy
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
Brand Strategy
Tightening budgets and shortened timelines have some marketers opting for AI imagery
But brands like Guess, J.Crew, and Skechers are finding themselves caught in cycles of consumer backlash for the perceived use of the technology.
Brand Strategy
Why your latest romance find might come from a brand
Brands like Neutrogena, Audible, Vera Bradley, and Doritos are tapping into stories from sincere to smutty to attract consumers.
Brand Strategy
How the rebrand became part of the culture wars
With Cracker Barrel and Jaguar at the center of political firestorms, marketing experts say brands are taking extra care before making changes.
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