Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Brands
Brand Strategy
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
Brand Strategy
Tightening budgets and shortened timelines have some marketers opting for AI imagery
But brands like Guess, J.Crew, and Skechers are finding themselves caught in cycles of consumer backlash for the perceived use of the technology.
Brand Strategy
Why your latest romance find might come from a brand
Brands like Neutrogena, Audible, Vera Bradley, and Doritos are tapping into stories from sincere to smutty to attract consumers.
Brand Strategy
How the rebrand became part of the culture wars
With Cracker Barrel and Jaguar at the center of political firestorms, marketing experts say brands are taking extra care before making changes.
Brand Strategy
What happens when your social stunt goes terribly wrong?
Water brand Rambler wanted a viral car-launch video, but had to pivot after the car veered off course.
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