Cannes
Amazon soups up its GenAI video generator ahead of Cannes Lions
The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.
Cannes
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Cannes
A sneak preview of Stagwell’s third annual Cannes Sport Beach
This year’s lineup features sports icons including Carmelo Anthony, Megan Rapinoe, and Alex Rodriguez, as well as rising stars like Ilona Maher and Oscar Piastri.
Social & Influencers
Cannes Lions bet on creators this year. Did it pay off?
“There were definitely two to three times as many influencers,” Chris Detert, CCO at marketing company Influential, told us.
Brand Marketing
Cannes 2024: Pepsi’s smart can and the Kelce brothers take the Croisette
The soft-drink company’s marketing innovation is designed “to share content in a whole new way,” Mark Kirkham, SVP and CMO of international beverages at PepsiCo, told us.
Social & Influencers
Cannes 2024: TikTok, women’s sports, and passing the torch
The Olympic Torch paid a visit to Cannes, while attendees talked brand deals with women athletes.
Social & Influencers
What to expect from the first year of Lions Creators
“Cannes Lions and Viral Nation are kind of looking at this one as, ‘Let’s kick butt and get as many learnings as we can,’” Joe Gagliese, co-CEO and co-founder of Viral Nation, told us.
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