Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.
AI is coming for the fan data game.
A year out, there are already early conversations about the World Cup.
The marketing opportunity to capitalize on fandom continues to extend into niche sports.
The messaging platform will begin running ads for the first time ever, parent company Meta announced Monday.
The deal, announced at Cannes Lions, is the latest in a long line of programmatic partnerships.
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