Data & Tech
How brand marketers are stepping up their AI game in 2024
Some brands are integrating AI tools into creative tasks and social listening.
CES 2024
TV & Streaming
Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming
“The vibe check around our partnership discussions has gotten increasingly optimistic,” one ad sales exec said.
TV & Streaming
How Disney is encouraging sports advertisers to embrace data and tech
The marketplace is “behind on utilizing the data to create insights,” SVP of Disney Advertising Sales Wendell Scott said.
Data & Tech
Sports marketing is dropping the ball on data, some execs say. That could soon change
There is an increasing willingness to use fan data to personalize campaigns, marketers said at CES.
Data & Tech
‘The year of AI’: Tips for marketers to navigate AI mania at CES and beyond
UTA's head of Web3 weighs in on identifying expert advice amid the buzz.
Data & Tech
CES is (sp)here: Here’s what we’re watching for
The annual event, which takes place in Las Vegas, is expected to focus heavily on AI.
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