Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Creative
Brand Strategy
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
Brand Strategy
Brands are using generative AI to make fun of generative AI
The question is, is it working?
Brand Strategy
How Oura’s new colorful chapter aims to connect with young people
Like its new rings, the fitness tech brand’s latest campaign is designed to stand out with Gen Z and millennials.
Brand Strategy
The man behind the last decade of NBC Olympic logos
All Mitch Monson wanted was to “be part of The Olympics in some way,” he told us. He now has four logos under his belt.
TV & Streaming
Skims’s first national TV campaign highlights brand’s expansion
The brand, now valued at $4 billion, chose Oscars night to debut its first-ever TV ad.
Cannes
Inside the judging process at Cannes Lions
We all read about the winners, but what about the judges?
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