Sports Marketing
Yerba Madre’s Super Bowl campaign encourages viewers to take a hike
The yerba mate brand, which kicked off a handful of sports partnerships last year, is putting its own spin on tailgating on Sunday.
Experiential Marketing
Brand Strategy
How a trade org is using a conservation icon to promote battery recycling
Battery fires in recycling facilities are increasing. Woodsy Owl aims to educate the public about the risks.
TV & Streaming
Netflix House invites fans to come in—and hopefully come back
The streamer’s first permanent immersive location opened its doors in a Philadelphia suburb, with experiences tied to “Wednesday,” “One Piece,” and “Stranger Things.”
Brand Strategy
How Carvel created the first ice cream–dispensing billboard
The brand gave out more than 50 gallons of soft serve during a seven-hour pop-up.
Brand Strategy
Inside the Upside Down: How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
Sister agencies Salt and Pinch helped create a real-life Creel House to welcome theatergoers to the prequel play “Stranger Things: The First Shadow.”
Brand Strategy
Wanna find love? The brands are here to help.
Companies are playing matchmaker with singles happy hours, mixers, and workout classes.
TV & Streaming
‘Step into that world’: Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
IRL experiences are about “establishing more of these different touchpoints outside of the content that you watch,” one marketer told us.
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