TV & Streaming
Netflix House invites fans to come in—and hopefully come back
The streamer’s first permanent immersive location opened its doors in a Philadelphia suburb, with experiences tied to “Wednesday,” “One Piece,” and “Stranger Things.”
Experiential Marketing
Brand Strategy
How Carvel created the first ice cream–dispensing billboard
The brand gave out more than 50 gallons of soft serve during a seven-hour pop-up.
Brand Strategy
Inside the Upside Down: How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
Sister agencies Salt and Pinch helped create a real-life Creel House to welcome theatergoers to the prequel play “Stranger Things: The First Shadow.”
Brand Strategy
Wanna find love? The brands are here to help.
Companies are playing matchmaker with singles happy hours, mixers, and workout classes.
TV & Streaming
‘Step into that world’: Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
IRL experiences are about “establishing more of these different touchpoints outside of the content that you watch,” one marketer told us.
Brand Strategy
Consumers love IRL events and streaming. Enter Netflix House
The streamer is setting up shop in malls in a move that could brand-build while boosting foot traffic.
TV & Streaming
To win Oscars and Emmys, studios are evolving their FYC campaigns
Custom content, experiential activations, and consumer-focused marketing efforts are designed with the hope of getting through to voters.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
