TV & Streaming
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
Holiday
Brand Strategy
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
Daily rewards easily shared on social are “kind of like the gift that keeps on giving,” one marketer told us.
Retail Media
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.
Brand Strategy
Klaviyo recruits Fishwife and Alison Roman for its first Black Friday/Cyber Monday campaign
The campaign began this fall with a Fishwife pop-up in Manhattan that drew more than 5,000 attendees.
Brand Strategy
Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
“We’re definitely in preparation mode,” one CEO said.
TV & Streaming
Roku releases new ad campaign ahead of holiday season
“We just want to make sure that Roku products are top of mind,” the CTV maker’s director of marketing and devices said.
Holiday
The holiday campaigns have begun—here’s what we’re seeing so far
Brands seem focused on addressing inflation and togetherness this year.
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