Retail Media
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.
The campaign began this fall with a Fishwife pop-up in Manhattan that drew more than 5,000 attendees.
“We’re definitely in preparation mode,” one CEO said.
“We just want to make sure that Roku products are top of mind,” the CTV maker’s director of marketing and devices said.
Brands seem focused on addressing inflation and togetherness this year.
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