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A long-term deal with the livestreamer, which kicked off with a breakneck visit to four Caribbean destinations, is part of a new “social-first” approach from the travel brand.
CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.
Tu, who assumed the role in November, is now the face of SoFi’s latest TV and streaming campaign.
The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.
Schroeder’s short, comedic ballads feature just about everything under the sun, and brands are clamoring to work with him.
Keith Gelman, founder of Talent Partnerships Advisors, has homed in on how to help brands broker a celebrity brand deal that works for all parties involved.
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