Influencers

The social marketing trends that took over our feeds in 2025

From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.

This holiday season, more brands are mixing affiliate arrangements into their creator deals

For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”

Volume up: How audio creators lead with authenticity

An Unwell addition: What Alex Cooper’s creative agency is bringing to the celebrity advertising world

As celebrity-led agencies continue to proliferate, Cooper’s team is looking to connect with audiences beyond viral moments.

The art of the celebrity ad deal

Keith Gelman, founder of Talent Partnerships Advisors, has homed in on how to help brands broker a celebrity brand deal that works for all parties involved.

Talent managers are reading the fine print in creator contracts. They can’t always change it

Limits on contract redlining are growing as influencer marketing budgets expand, and talent managers say it’s causing friction in the negotiating process.

Hubslife backlash is a reminder that audiences can be fickle

Transitioning from the content you're known for isn't as easy as it seems.