Social & Influencers
How InStyle is reaching the next gen with its original social series
Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.
Social Studies
Social & Influencers
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
Social & Influencers
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
The beverage brand’s writers’ room–esque, in-house team has built a following of 14+ million with a commitment to making people laugh at nearly any cost.
Social & Influencers
The secret sauce behind Taco Bell’s sustained social engagement
Nicole Weltman, head of social and PR at Taco Bell, shared how the brand listens to and delivers on what its fans want online.
Social & Influencers
How the National Park Service became a social media behemoth
From Fat Bear Week to “fluffy cow” bison PSAs, the agency is reaching millions of followers through “edutainment.”
Social & Influencers
How Chili’s continues to drive sales from social media
For 17 consecutive quarters, the restaurant chain has seen sales grow—and CMO George Felix credits that, in part, to its social presence.
Social & Influencers
Behind Amtrak’s ‘chaotic brain rot’ social strategy
The passenger railroad balances humor with informative posts to cater to a wide range of potential customers, an exec told us.
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