Execs reassured investors and analysts that it’s not moving away from theatrical releases if the deal, which it views as a “strategic accelerant,” goes through.
Limited-edition product will roll out in tandem with the Netflix show’s release schedule as the brand, which is “choiceful about collaborations,” taps into fan excitement.
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
Consolidation, strengthened data chops, and an influx of creators could reshape the industry.
Before CES, the media giant unveiled more ways for advertisers to activate against the NBA All-Star Game, the Super Bowl, and the Milan Cortina Winter Olympics and Paralympics.
The sci-fi mystery series has become an increasingly powerful vehicle for brand spotlights and partnerships
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