TV & Streaming
Ready or not, AI-generated ads have come to CTV
Comcast, Mntn, and other companies are building out tools that aim to make CTV advertising easier and faster.
TV & Streaming
TV & Streaming
How ‘Barbie’ ushered in the era of the brand movie
Brand-backed stories can be a safe bet—but not all of them are destined for greatness.
TV & Streaming
Netflix House invites fans to come in—and hopefully come back
The streamer’s first permanent immersive location opened its doors in a Philadelphia suburb, with experiences tied to “Wednesday,” “One Piece,” and “Stranger Things.”
TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
TV & Streaming
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
TV & Streaming
Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez breaks down how her marketing background did and didn’t help her clinch the title of Innovator of the Year on the marketing business reality TV show.
TV & Streaming
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.
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