TV & Streaming
Advertisers are still knocking on Netflix’s door, co-CEO says
The streamer isn’t “seeing any signs of softness” with buyers ahead of upfronts, Greg Peters said during the company’s quarterly earnings.
TV & Streaming
TV & Streaming
For brands, getting name-dropped in a hit TV show can be a lucky break. Or not
Kool-Aid, Duke University, and Peloton have been thrust in the spotlight, but onscreen depictions aren’t always positive.
TV & Streaming
YouTube’s cross-platform takeover is putting pressure on creators
The 20-year-old company is increasingly owning TV time even as it pushes into short-form video, creating new costs and opportunities for those who rely on it to distribute their content.
TV & Streaming
Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy
The free streamer’s fan-centric gifting aims to reward people who “are doing God’s work for us as marketers,” Tubi’s CMO said.
TV & Streaming
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
After a disappointing opening weekend, some are wondering why the studio didn’t seem to put as much marketing might behind the live-action remake.
TV & Streaming
TV’s biggest adversary—and ally—is social media
Consumers spend six hours a day on entertainment on average, but pressure from short-form content continues, according to Deloitte.
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