TV & Streaming

Shannon Sharpe appears in a campaign for NFL Sunday Ticket on YouTube in a fake room where TV announcers and a desk have just burst through a wall into a living room
TV & Streaming

YouTube is kicking off NFL season with a crash

The streamer tapped creators like Haley Kalil and Shannon Sharpe to help bring new fans to Sunday Ticket.

Jasmine Sheena
a faucet with tubes coming out of it connected to a TV screen
TV & Streaming

Roku could soon patent tech that can sense when content is paused—and run ads

The tech could mark a new era in pause ads.

Jasmine Sheena
Animated gif of streaming services Netflix, Paramount +, and Disney + displayed.
TV & Streaming

How the streamers are stacking up, late summer edition

Disney’s streaming business became profitable for the first time ever, but other businesses have faced setbacks.

Jasmine Sheena
imagery of Barbie movie collabs
TV & Streaming

A year after ‘Barbie,’ branded content is all the rage in Hollywood

Brands are seeking new ways to reach consumers inundated with ads.

Jasmine Sheena
image of a school bus plugged in to give energy back to the grid
TV & Streaming

Brands are spending big on back-to-school ads

The Olympics likely inflated ad prices this year, according to iSpot.

Ryan Barwick
Adidas beats Nike
TV & Streaming

Adidas ads are outperforming Nike ads on TV, research shows

Ads focused on women’s basketball are delivering strong results for both brands this year, according to EDO.

Alyssa Meyers

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