TV & Streaming
Netflix, clearing 300 million subscribers, plans another price hike
The streamer’s ad tier, which saw membership grow by almost 30% quarter over quarter, will now cost $7.99 a month.
TV & Streaming
TV & Streaming
Tubi will stream the Super Bowl for free
Viewers will need to register to watch the game.
TV & Streaming
FAST channels continue catching on—and fast
Brands like PBS, Samsung, and Roku are leaning in, and execs say they expect more shoppable advertising experiences to follow.
TV & Streaming
Disney counts 157 million ad-supported monthly active users amid continued streaming push
The company announced expansions of gamified ads and live event advertising capabilities at CES.
TV & Streaming
Peacock is testing mini-games and vertical videos to boost engagement
The features are designed to create a “welcoming environment for Gen Z,” NBCU’s president of advertising and partnerships said at CES.
TV & Streaming
How theaters aim to keep inviting movie lovers back in 2025
Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, shared what worked for theaters in 2024 and where they should go next.
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