Cannes
Why this marketer believes ‘less is more’ in marketing
Raja Rajamannar, Mastercard’s former CMCO, said that in an age of digital overload, brands should be wary of adding to the clutter.
Cannes
Discover the biggest conversations at Cannes Lions and what it all means for a modern marketer. We head to the south of France to bring you expert coverage and analysis from the annual festival of creativity.
Cannes
How to tackle the beach at Cannes Lions, according to Colin & Samir
The creator duo Colin Rosenblum and Samir Chaudry shared what their years of attending the festival have taught them and how creators can get the most out of attending.
Cannes
How Southwest Airlines is looking to bring hospitality to the skies
The brand’s top marketer and GSD&M agency partner shared how long-term partnerships are helping to steer the brand.
Cannes
Why this Cannes juror thinks community-building is a winning strategy
At Cannes Lions, Ellie Bamford, chief strategy officer, North America, VML, told us why she thought humanity—not AI—was front and center in this year’s winning work.
Cannes
How Snap is emphasizing online joy
At Cannes Lions, Chief Business Officer Ajit Mohan walked us through how the platform is aiming to stand out in a sea of AI offerings—and as being offline is cooler than ever.
Cannes
Why Hinge is looking to give Gen Z tools to connect
At Cannes Lions, we spoke with CMCO Tamika Young about the brand’s messaging and why it’s investing in IRL connections.
Cannes
How Stanley 1913 is aiming to own the summer of soccer
At Cannes Lions, Ben James, the brand’s EMEA GM, talked about the global strategy powering its expansion into soccer and stewardship of a legacy brand.
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