Sports Marketing
Sports organizations are beefing up their fan data and measurement tools
But smaller, more emerging sports still face obstacles when it comes to compiling and tapping into data about their audiences and athletes.
Data, Measurement, & Analytics
Explore deep dives into Data, Measurement, & Analytics within the Sports Marketing landscape. Marketing Brew brings you essential updates and strategies for ...
Sports Marketing
Sports marketing is dropping the ball on data, some execs say. That could soon change
There is an increasing willingness to use fan data to personalize campaigns, marketers said at CES.
Sports Marketing
This Olympic gold medalist is providing fan data to the sports industry
Angela Ruggiero, who co-founded Sports Innovation Lab, said fan intelligence is key to supporting the growing world of women's sports.
Sports Marketing
This company uses cameras to track fans’ attention at NFL games
CrowdIQ is pitching its tech to teams interested in determining sponsorship value.
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