Sports Marketing
The Kansas City Current’s marketing coach is ‘Ted Lasso’
The character from the beloved Apple TV show got top billing during the World Cup—including a World Cup watch party at the NWSL team’s stadium.
Sports Marketing
Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Sports Marketing
Inside the rise of franchise-based MLB theme games
MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.
Sports Marketing
Inside AT&T’s WNBA All-Star Weekend playbook
During this year’s event, the title sponsor is looking to build on the momentum the league and its partners have experienced since its last All-Star Game in Chicago four years ago.
Sports Marketing
Inside US soccer leagues’ plans to make World Cup fans stick around
MLS is rolling out its largest marketing campaign in league history.
Sports Marketing
A chief creative officer’s quest to document NYC soccer culture
Malcolm Buick, ECD and partner of Brooklyn-based branding agency Athletics, put together a living, digital archive of grassroots soccer teams from around the city.
Sports Marketing
Why TJ Maxx is sponsoring the ESPYs
The retailer’s partnership with ESPN’s awards show, now in its second year, marks a continuation of its commitment to women’s sports.
Sports Marketing
Inside Fox Sports’s World Cup marketing blitz
The network is throwing serious marketing might behind its World Cup rights, including a Miracle on Ice–themed ad and the hiring of “chief World Cup watchers.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
