Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
The organization kicked off an audience segmentation initiative a few years ago, which stands to be supercharged when surfing takes the Olympic stage in 2028.
The prebiotic-soda brand announced an official sponsorship of the Dallas Cowboys with a post starring the team’s cheerleaders, exemplifying its nontraditional approach to sports.
The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.
The product design company recently announced a wide-ranging deal with McLaren Racing focused on content creation.
Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.
The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.
The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships, including with Hart and NFL running back David Montgomery.
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