How Facebook lost its groove
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
Master Facebook with Marketing Brew. Discover how Facebook is redefining social media strategy, creator partnerships, and digital engagement.
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
The company said it’s part of a plan to focus on other parts of the business, like short-form video.
The company wants to make Facebook more competitive with TikTok and YouTube.
Facebook kicked off the quarter by reframing itself as a metaverse company, but the period was then dominated by revelations from an internal whistleblower.
Commentators are scratching their heads at the obscure links Facebook says make the most rounds on its site.
In a virtual panel, Fischer said models relying on personalized advertising are now “under assault,” which got the conversation about the change to Apple’s IDFA flowing again.
Political ads purchased before that week, however, will still run during that time.
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