Social & Influencers
Ahead of the NYC Marathon, run-club sponsorships are picking up speed
In the past year, they’ve become “a vital ingredient” for marketers looking to break into the running community, one sports agency exec said.
Social & Influencers
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Social & Influencers
Why MLB invited hundreds of influencers to postseason games
The league is looking to work with “people who we know will be respectful of the rules” as it aims to boost interest in the game, one VP said.
Social & Influencers
Why BelliWelli’s co-founder and CEO is filming skits in Walmart at night
Creating videos of customers fighting over the product helps drive sales for the fiber brand, she told us.
Social & Influencers
Meta’s Muse is popular, but personal agents still face barriers to adoption
“We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be adopted,” Eric Schmitt, Gartner VP analyst, said.
Social & Influencers
Can TikTok Shop be about more than just shopping?
Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in addition to potentially driving sales.
Social & Influencers
Inside Chipotle’s ‘chronically online’ social strategy
The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, senior director of social and influencer at Chipotle, told us.
Social & Influencers
How social listening informed one of Walmart’s biggest merch drops to date
Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the retailer’s head of brand experiences and partnerships told us.
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