Social & Influencers
YouTube scraps some creator ad controls, builds out livestream ad capabilities
Creators who run ads on their longform videos will no longer be able to control whether they’re pre-roll, post-roll, skippable, or non-skippable.
YouTube
Master YouTube with Marketing Brew. Discover how YouTube is redefining social media strategy, creator partnerships, and digital engagement.
Social & Influencers
YouTube adds new tools to shorts
Features include a “Collab” option and Q&A sticker.
Social & Influencers
YouTube’s ad revenue drops for third quarter in a row
It posted $6.7 billion in revenue.
Social & Influencers
Podcast companies are turning to YouTube in an effort to build scale and boost discoverability
Publisher Slate and podcast ad marketplace Gumball are expanding into video content.
Social & Influencers
YouTube to let advertisers target Gen Z based on trending music
Brands will be able to run ads against “lineups” of YouTube content related to songs that are most popular with the demo.
Social & Influencers
Gen Z’s favorite brands revealed in new study
YouTube, Google, Netflix, Amazon, and M&Ms are the brands with the highest favorability among Gen Z adults, according to Morning Consult.
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