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Marketing

Why is CMO tenure so low?

For CMOs, “winning today is really, really hard,” Greg Welch, a partner at executive search and consulting firm Spencer Stuart, explained.

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Making the most of fewer ad dollars.

Marketing

Why your last text message is probably from a brand

Brands are increasingly turning to texts in an effort to build loyal followings and drive traffic.

Katie Hicks

Marketing

How alcohol brands are embracing the rise of Dry January

Some alcoholic beverage companies are promoting low- or no-alcohol drinks, while others are talking about the movement in their marketing materials—even if they don’t sell nonalcoholic products.

Alyssa Meyers

Tech

More advertisers are using clean rooms, but not to their full potential, research says

Less than a third of advertisers surveyed by the IAB said they’re using the tech for measurement and attribution.

Ryan Barwick

Streaming

What’s going on in the world of measurement in 2023

Nielsen strikes a deal with Netflix as third-party alternatives look to gain ground.

Kelsey Sutton

Latest Stories

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Influencers

Tarte and the future of the influencer trip

Katie Hicks | 01.27.2023

Marketing

Budget woes getting marketers down? Make the most of it, experts say

Kelsey Sutton | 01.27.2023

piggy bank next to a light bulb on a yellow background

Marketing

Prioritizing accessibility in marketing

Minda Smiley | 01.25.2023

image from Apple's "The Greatest" ad. on the left is a dropdown menu featuring the option "stick out tongue" being highlighted. on the right is a picture of a man in sunglasses and a yellow sweatshirt in a wheelchair posing for a photo

Marketing

Why is CMO tenure so low?

Ryan Barwick | 01.24.2023

Streaming

How HBO Max marketed ‘The Last of Us’ into a global hit

Kelsey Sutton | 01.23.2023

a sign that says "Look for the Light" that was part of "The Last of Us" promo

Quick Insights

CONTENT MARKETING

Benefits of AI in Content Marketing

Learn the benefits of AI in content marketing

MEDIA

How reboots and spinoffs are attracting marketers to streaming platforms

Gain insights from execs at NBCUniversal and Paramount about this new content direction.

ADVERTISING

How publishers are labeling their audiences for advertisers' benefit

Read about this potential game changer that could replace the third-party cookie and help publishers monetize their audiences.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.