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Marketing Brew

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Fluency

Conductor

Join Marketing Brew to explore how smarter data strategies turn disconnected signals into seamless customer experiences that drive loyalty, trust, and retention. Learn how leading brands move beyond metrics to build relationships rooted in relevance and connection.

All in Sync: Building Customer Loyalty through Connected Data

As privacy laws tighten, cookies vanish, and AI reshapes the landscape, marketers face mounting challenges in attribution and measurement. Join Marketing Brew and Ibotta to explore smarter KPIs, first-party data strategies, and AI-driven insights that are helping brands cut through the noise and drive growth.

Attribution Reimagined: Building the Right Models for the Right Outcomes

Insurance purchases are infrequent and low-interest, which makes tracking brand impact especially challenging. This webinar with Marketing Brew and Kantar explores how the right metrics, tools, and benchmarks can help insurance brands measure long-term equity and plan for growth.

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Effectively integrating AI and automation

Find the right AI writing tool for you

Katie Hicks

Jennimai Nguyen

Alyssa Meyers

Kelsey Sutton

Ryan Barwick

Jasmine Sheena

Quarter century project: Marketing over the last 25 years

Illustration: Morning Brew Design, Photos: Adobe Stock, Major Food Group, Josh Cellars

As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life. 

It’s not a brand. It’s a lifestyle 

The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.

Podcasts created a new media category. Where do they go from here? 

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

As celebrity-led agencies continue to proliferate, Cooper’s team is looking to connect with audiences beyond viral moments. 

An Unwell addition: What Alex Cooper’s creative agency is bringing to the celebrity advertising world

The airline’s latest campaign, “Football Flies United,” is meant to evoke a high-fashion magazine, an exec said.

United is capitalizing on the growing link between fashion and football

Fifteen years ago, it wasn’t viable to have one women’s professional soccer league in the US, but thanks to increased media and brand investment, two are thriving.

Women’s soccer, after years of being sidelined, is finally in the big leagues

Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last? 

How Instagram built (and potentially restricted) the link-in-bio industry

We spoke with Brent Mitchell, VP of social media and influencer marketing at Sephora, about why the brand is going all-in on affiliate.

Sephora now has 1,000 creator storefronts. What does that mean for affiliate marketing?

Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.

How Netflix blew up the TV industry—and shaped a new one

Running, once seen as a grueling and solitary sport, now has a certain cachet, and marketers are lacing up their metaphorical sneakers.

As run clubs surge, brands flock to marathon sponsorships 

The World Series and league championship series have reached massive audiences worldwide, and MLB is looking to capitalize.

MLB swings at international, young baseball fans during record World Series

She’s chief client officer, Amp. 

Coworking with Lisa Hurst

The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.

It’s not a brand. It’s a lifestyle

The Latest Marketing News

Coworking with Lisa Hurst

Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore

It’s not a brand. It’s a lifestyle

MLB swings at international, young baseball fans during record World Series

United is capitalizing on the growing link between fashion and football

Quarter century project: Marketing over the last 25 years

How Netflix blew up the TV industry—and shaped a new one

How Instagram built (and potentially restricted) the link-in-bio industry

Podcasts created a new media category. Where do they go from here?

Women’s soccer, after years of being sidelined, is finally in the big leagues

Events

All in Sync: Building Customer Loyalty through Connected Data

Attribution Reimagined: Building the Right Models for the Right Outcomes

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Resources

Find the right AI writing tool for you

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Effectively integrating AI and automation

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Topics

Get marketing news you'll actually want to read

It’s not a brand. It’s a lifestyle

The Latest Marketing News

Coworking with Lisa Hurst

Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore

It’s not a brand. It’s a lifestyle

MLB swings at international, young baseball fans during record World Series

United is capitalizing on the growing link between fashion and football

Quarter century project: Marketing over the last 25 years

How Netflix blew up the TV industry—and shaped a new one

How Instagram built (and potentially restricted) the link-in-bio industry

Podcasts created a new media category. Where do they go from here?

Women’s soccer, after years of being sidelined, is finally in the big leagues

Events

All in Sync: Building Customer Loyalty through Connected Data

Attribution Reimagined: Building the Right Models for the Right Outcomes

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Get marketing news you'll actually want to read

Resources

Find the right AI writing tool for you

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Effectively integrating AI and automation

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Topics