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The Next Phase of Social & Creator Marketing

In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

AI’s real value for marketers may be less about speed and more about creating smarter, more human brand experiences. Join Marketing Brew to explore how AI can power emotionally responsive journeys that adapt in real time and build lasting customer connections.

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Marketing Brew

Morning Brew Staff

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Morning Brew Creative Studio

LinkedIn Ads

LinkedIn Ads Q1 2026 v2

Why video ads influencer buyers before the click.

How B2B marketers should use video advertising

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy.

Rewriting the social playbook: Brand strategy in the age of authenticity

Katie Hicks

Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.

When it pays to engage in a brand rivalry—and when it doesn’t

Alyssa Meyers

The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee. 

How the Atlanta Braves are fostering fandom across six states

A cartoon image of Kristina Monllos created by Morning Brew

Kristina Monllos

WPP execs are the latest to tell the market they’re retooling the model. 

‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out

After conducting offseason research, the league is targeting fan groups more narrowly with its fourth annual kickoff campaign.

NWSL kicks off 14th season with new marketing strategy

Brands are working with Guinness World Records to turn marketing into historic events. 

Want your brand to stand out? Consider breaking a world record

Brand Strategy

TV & Streaming

Ad Tech & Programmatic

Social & Influencers

Sports Marketing

Jasmine Sheena

The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation. 

 Google soups up DV360 with more YouTube buying options, Gemini integrations

Jennimai Nguyen

We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.

For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come

Kelsey Sutton

She’s SVP of marketing, Optimizely. 

Coworking with Tara Corey

A playbook for how every brand can win.

Make creator marketing count

ActiveCampaign

The path to marketing autonomy starts now. 

ActiveCampaign surveyed 1k marketers to learn how top performers are making the most of AI to save them time and money. Here’s what you need to know. 

ActiveCampaign Gated WP Mar 2026

AI enables marketers to reclaim 13 hours weekly and work autonomously

Why 77% of marketers are missing out on the full benefits of autonomous marketing

When it pays to engage in a brand rivalry—and when it doesn’t

The Latest Marketing News

When it pays to engage in a brand rivalry—and when it doesn’t

How the Atlanta Braves are fostering fandom across six states

Google soups up DV360 with more YouTube buying options, Gemini integrations

For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come

Coworking with Tara Corey

Editor's Picks

How the Atlanta Braves are fostering fandom across six states

‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out

How B2B marketers should use video advertising

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics

Get marketing news you'll actually want to read

When it pays to engage in a brand rivalry—and when it doesn’t

The Latest Marketing News

When it pays to engage in a brand rivalry—and when it doesn’t

How the Atlanta Braves are fostering fandom across six states

Google soups up DV360 with more YouTube buying options, Gemini integrations

For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come

Coworking with Tara Corey

Editor's Picks

How the Atlanta Braves are fostering fandom across six states

‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out

How B2B marketers should use video advertising

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Get marketing news you'll actually want to read

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics