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Movies provide fans with lifelong escapism and community that brands can leverage long after the box office closes.

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Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

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It’s the latest installment in the brand’s content series, which aims to showcase farmers as celebrities in their own right.

Sweetgreen wants this goat farmer to be a star

The 20-year-old company is increasingly owning TV time even as it pushes into short-form video, creating new costs and opportunities for those who rely on it to distribute their content. 

YouTube’s cross-platform takeover is putting pressure on creators 

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Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last? 

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Versant CEO Mark Lazarus informed employees about the changes in a memo sent on Monday morning.

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The Congressional Creators Caucus is taking on Washington this fall

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Brands like Spotify, Adidas, and Amazon are getting involved in the Oasis tour—even though “anything could happen at any time,” one marketer said.

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From “Alwayz Bratz” to “Roomies,” brands are seeking to entertain viewers in hopes of building brand affinity and reaching savvy, ad-averse audiences. 

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The beverage brand’s strange humor and social fanbase has dozens of brand marketers vying to partner up, its SVP of marketing said. 

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Sweetgreen wants this goat farmer to be a star

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