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The Playbook

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

The Marketer’s (Early) Guide to AI

What’s Next? Navigating the Future Business of Creator Marketing

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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Perfecting Your Influencer IQ

Tactical MarTech: The Future of AI, Attribution, and Privacy

Think you’ve mastered full-funnel strategy? This myth-busting session will challenge what you think drives performance.

Marketing isn’t One-Size-Fits-All

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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What the end of the de minimis exemption means for small businesses. 

Katie Hicks

Alyssa Meyers

Ryan Barwick

Morning Brew logo next to a phone showing the Morning Brew Daily newsletter

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Photos: Pashion Footwear, @Haley_Pavone/TikTok

Convertible-shoe brand Pashion Footwear founder Haley Pavone is using TikTok to voice opposition to the policy change, which she says could devastate businesses like hers. 

Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says

A year into partnerships with MLB and the US Soccer Federation, the insurance company is using those deals to lean into youth sports.

‘Sports marketing as a metaphor’: Why New York Life shifted its marketing spend from linear ads to sponsorships

The tech company’s partnerships across F1, soccer, and baseball have “paid off, from an ROI perspective, tremendously,” CMO Don McGuire said.