Social & Influencers
How Poppi’s founder is using her platform to launch her next venture
Allison Ellsworth, who founded the probiotic-soda brand, is working on a new brand and encouraging her followers to apply.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. She is a co-host of the Webby Award–winning podcast Marketing Brew Weekly. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Brand Strategy
Inside Polaroid’s provocative, pro-analog marketing strategy
“We’re tapped into something that is rather culturally relevant now,” Patricia Varella, creative director at Polaroid, told us—which is why the brand brought the message back for a second year.
Brand Strategy
The story behind Hinge’s first audiobook campaign
For the third iteration of “No Ordinary Love,” the dating app is sharing love stories in a new format.
Social & Influencers
The perks of being a creator executive
Social networking and events platform Pie brought on entrepreneur and creator Nadya Okamoto to lead its marketing efforts as CMO. Here’s what that looks like.
Brand Strategy
How Tinder is getting people off the app and into the wild
The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.
Social & Influencers
How yogurt brand Sourmilk is making its mark on- and offline
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
Social & Influencers
How the Anti-Recidivism Coalition brought social series to the nonprofit world
“There’s no reason why a nonprofit shouldn’t think of their marketing and media strategy the same way that a brand does,” Ben Lear, director of communications at the ARC, told us.
Social & Influencers
How Aperol is working to make the spritz a year-round drink
After making its presence known in Europe, the brand is going cross-country to get more people in the US drinking the orange beverage.
Social & Influencers
CeraVe’s Kevin Durant campaign led to a 43% sales lift—here’s how
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
Cannes
Creator marketing trends to watch at Cannes Lions 2026
Marketers tell us they expect more creators, more content—and potentially more closed-door conversations.