Social & Influencers
How yogurt brand Sourmilk is making its mark on- and offline
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. She is a co-host of the Webby Award–winning podcast Marketing Brew Weekly. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Social & Influencers
How the Anti-Recidivism Coalition brought social series to the nonprofit world
“There’s no reason why a nonprofit shouldn’t think of their marketing and media strategy the same way that a brand does,” Ben Lear, director of communications at the ARC, told us.
Social & Influencers
How Aperol is working to make the spritz a year-round drink
After making its presence known in Europe, the brand is going cross-country to get more people in the US drinking the orange beverage.
Social & Influencers
CeraVe’s Kevin Durant campaign led to a 43% sales lift—here’s how
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
Cannes
Creator marketing trends to watch at Cannes Lions 2026
Marketers tell us they expect more creators, more content—and potentially more closed-door conversations.
Brand Strategy
Why T-Mobile is going all-in on customer rewards
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
Brand Strategy
Turns out operating a free (branded) bus is harder than it looks
Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.
Social & Influencers
Why so many brands are releasing music videos
From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.
Social & Influencers
Why would a social media platform tell you to get off your phone?
Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.