Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.
