Social & Influencers
CeraVe’s Kevin Durant campaign led to a 43% sales lift—here’s how
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. She is a co-host of the Webby Award–winning podcast Marketing Brew Weekly. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Cannes
Creator marketing trends to watch at Cannes Lions 2026
Marketers tell us they expect more creators, more content—and potentially more closed-door conversations.
Brand Strategy
Why T-Mobile is going all-in on customer rewards
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
Brand Strategy
Turns out operating a free (branded) bus is harder than it looks
Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.
Social & Influencers
Why so many brands are releasing music videos
From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.
Social & Influencers
Why would a social media platform tell you to get off your phone?
Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.
Upfronts
YouTube puts creators of all sorts first at this year’s Brandcast
As the platform continues to dominate streaming, it showcased its breadth of content for advertisers—and its depth of financial opportunities for the people who make it.
Social & Influencers
Why so many creators are joining the C-suite
Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.
Social & Influencers
How Grant & Ash are rewriting the rules of creator brand safety
The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”