Marketing

From Matt Damon to Neil Patrick Harris, crypto companies deploy celebs to win over the masses

Athletes, actors, and astronauts are being recruited to hawk crypto trading platforms and services.
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Crypto.com

· less than 3 min read

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The cryptocurrency scene has become mainstream at this point, but it still evokes questions from the less initiated such as “Can you explain this one more time?” and “Literally what are you talking about?”

But no, that hasn’t stopped the industry from Hollywood-ifying itself. Here are some of the recent star-studded marketing pushes the crypto world has produced.

  • In a commercial Crypto.com debuted last week, Matt Damon makes the case that investing in crypto is a historic act of bravery. Bloomberg reports the platform is spending more than $100 million on the campaign, which also includes endorsements from stars like astronaut Scott Kelly, Los Angeles Laker Carmelo Anthony, and pro fighter Ronda Rousey.
  • Tom Brady and Gisele Bündchen star in an ad for crypto exchange FTX that came out in September. They are seen calling up friends to get them onboard with crypto trading. The couple took an undisclosed equity stake in the platform earlier this year. The same week, Steph Curry announced a partnership with FTX. The company recently confirmed it bought a Super Bowl ad.
  • Spike Lee directed and starred in a commercial for crypto ATM company Coin Cloud. Lee monologues about crypto’s potential to lift up the financially disenfranchised. The campaign received criticism by some who pointed out that the crypto industry is largely controlled by rich white males.
  • Neil Patrick Harris promoted Bitcoin ATMs in a spot for the company CoinFlip. The actor proclaims to an empty auditorium that “the dollar bill just leveled up.”

+1: A recent Morning Consult poll found that 45% of cryptocurrency owners are likely to invest in a coin if a celebrity or influencer endorses it.—ZS

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