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Photo Illustration: Dianna "Mick" McDougall; Sources: Getty Images

The pandemic has rocked many parts of the marketing industry, but perhaps nothing was hit worse than experiential. Two years later, though, things are looking up, and brands are finding themselves returning to experiential activations, pop-ups, you name it. But this time, they're toying with not only the lingering effects of Covid, but also what a "hybrid" event can and should look like. This month, we'll be covering the trends and issues that will come to define experiential marketing in 2022.

Brand Strategy

Experiential & Event Marketing

Katie Hicks

marketingbrew.com

The event marked the return of Oreo Cakesters after 10 years.

Brand Experiences

Oreo’s one-day Blockbuster takeover allowed people to experience 2007 all over again

Phoebe Bain

 Parade and Recess told Marketing Brew their pop-ups were a success. Here’s how they’re thinking about experiential marketing nearly a year later.

Pop-Up Events

Two DTCs that hosted IRL events last summer look back

Alyssa Meyers

The agency recently put together a brand experience team that functions as part of its larger creative group.

As in-person gatherings return, DDB North America triples down on an 'experience' team

Kelsey Sutton

The streamer teamed up with Project Backboard to give an Inglewood court a 'Winning Time'-inspired facelift.

Instead of another billboard, HBO Max refurbished a basketball court

Stories

Hybrid Events

Experiential Marketing