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The telecom company’s annual Untold Stories event at Tribeca Festival is designed to fund a marketable film project—and also get the brand in front of new audiences, one exec told us.
Expect to see the museum logo plastered across New York City buses through the end of the year.
The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
“We have more CMOs coming than ever before,” one exec told us.
The travel brand is highlighting experiences over technology in its newest campaign.
The SEC sponsor recently claimed the naming rights to a college football bowl game, which will be known as the Bush’s Boca Raton Bowl of Beans this year.
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