Brand Strategy
How FX brought a slice of the ‘Adults’ life to life
Ahead of the sitcom’s second season, FX tapped into typical young-adult experiences and locations to drum up excitement.
Experiential & Event Marketing
Stay updated on experiential & event marketing with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Have we reached peak Honey Deuce?
US Open sponsor Grey Goose sold more than 730,000 of the iconic cocktails at the tournament last year. Now the brand is focused on elevating the fan experience.
Brand Strategy
How K18 made its Tumblehair activation, a giant ball of actual human hair
With the help of an agency partner, the beauty brand collected billions of hair strands, sewed them together, and pushed the resulting mass through NYC.
Brand Strategy
Lavazza plans to provide more than just a caffeine boost to US Open fans
For its 12th year as a tournament sponsor, the coffee brand is looking to “reinvent” its presence this year, an exec told us.
Brand Strategy
How to pull off a brand pop-up
From storytelling to a robust social media strategy, experts shared tips for marketers to keep in mind.
Brand Strategy
Candlemaking, tarot cards, yoga, and more: Inside Recess’s event-centric strategy
The beverage brand, which recently quadrupled its events budget, is looking to get “cans in hands,” new CMO Zech Francis told us.
Brand Strategy
Why AT&T gave $1.2 million to first-time feature filmmakers
The telecom company’s annual Untold Stories event at Tribeca Festival is designed to fund a marketable film project—and also get the brand in front of new audiences, one exec told us.
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