Brand Strategy

Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

Agencies & Partnerships
Consumer Insights & Behavior
Core Brand Strategy
Creative & Storytelling
Experiential & Event Marketing
Future of Brand Strategy
Leadership & Organization
Marketing Channels
Purpose, Ethics, & Responsibility
Strategy & Planning
The Marketing Brew Weekly podcast hosts looking scared with "Scary good marketing" text above their heads
Brand Strategy

The horror movie marketing hall of fame

Films like ‘The Blair Witch Project,’ ‘Smile,’ and ‘Obsession’ built buzz on a budget—and offer lessons for every marketer.

Marketing Brew
An image of the sound waves moving through water in a rig to create the Apple Music logo.
Brand Strategy

Baby oil and sound waves: How Apple Music created its new brand mark

“Could a beautiful piece of music make something beautiful visually?” James Taylor, global head of design at TBWA\Media Arts Lab, told Marketing Brew.

Kristina Monllos
A still of a woman wearing sunglasses, running gear, and a NYC marathon medal, with the white text overlay "It starts with one"
Brand Strategy

How New York Road Runners is promoting the NYC Marathon

“It’s the only time that people could care less that they can’t cross the street or drive their car,” one exec said.

Alyssa Meyers
A split graphic of a blonde woman lounging on a chaise wearing a pink high-slit dress and a set of Knix underwear
Brand Strategy

How Knix brought A Court of Thorns and Roses to life for an audience of ‘enthralled’ fans

The intimates brand released a line of book-inspired lingerie to test out new silhouettes.

Jennimai Nguyen
Jonathan Ouellette
Brand Strategy

Coworking with Jonathan Ouellette

He’s executive creative director, Kill 2 Birds.

Kelsey Sutton
A developer works at a multi-monitor desk setup with a laptop, shown in teal duotone with an orange border and looping arrow graphics.
Virtual Event

From Agentic GTM Execution to Outcome Visibility: How CMOs Get There

Siloed systems leave marketing optimizing for vanity metrics instead of revenue, with no clear view of what actually drove a conversion. Outreach joins Marketing Brew to explore how AI agents working from shared GTM context let marketing and sales see real-time deal movement tied to campaign sources and adjust strategy in flight.

Nov 17 12:00 PM ET
Hands scroll a grid of videos on a smartphone over a closed laptop, shown in teal duotone in a scalloped frame with a person icon on a green background.
Virtual Event

Right Message, Right Channel: Building Customer Engagement Around Customer Needs

Relying too heavily on one channel can mean missed sales, disengaged customers, and unnecessary unsubscribes. Sit down with Marketing Brew and learn how to match email, SMS, push, apps, and digital wallets to the right customers, boosting loyalty and ROI without the fatigue.

Nov 4 12:00 PM ET

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