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Enter Netflix CMO Bozoma Saint John

On Wednesday, Netflix hired arguably the most experienced young marketer in an increasingly saturated industry.
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On Wednesday, Netflix hired arguably the most experienced young marketer in an increasingly saturated industry: 43-year-old Bozoma Saint John will become the streaming platform’s new CMO, per Deadline.

Check out Saint John’s resume:

  • CMO of talent and media holding company Endeavor
  • Chief brand officer at Uber
  • Head of global consumer marketing at Apple Music and iTunes
  • Head of music and entertainment marketing at Pepsi-Cola North America

The list goes on.

A historic hire: Netflix has finally added a Black person to its c-suite. Saint John is one of the very (very) few Black female CMOs in the U.S.

Zoom out: The arrival of a CMO like Saint John is more crucial than ever given the recent launches of HBO Max and Peacock. Because while Netflix has historically been more churn-proof than its competitors, consumers are canceling services more frequently during the pandemic, per Adweek.

Bottom line: If Netflix wants to continue being the crème de la crème of streaming services, it needs to hire crème de la crème of leaders.

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