TV & Streaming

How Liquid I.V. got written into the plot of ‘Off Campus’

The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.

Amazon’s Interactive Video Ads are getting personal(ized)

A dynamic ad feature, announced ahead of Upfronts, is designed to adjust ad copy based on data signals.

AI brands are pumping ad dollars into linear TV

Companies like OpenAI and Anthropic are on pace to surpass 2025 spending as consumer sentiment shifts.

Advertisers are optimistic about Netflix’s dynamic ad options

While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.

A new era of streaming hits are boosting collective attention

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.

Tubi promises passion and performance at NewFronts

The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.