TV & Streaming

Where does CTV belong in advertisers’ strategies? We surveyed marketers to find out

Research finds conflicting perspectives and lack of consensus.

What we can learn from tentpole advertising

Why göt2b jumped to sponsor ‘Dancing With The Stars: The Next Pro’

Jacqueline Amorello, senior brand manager at the company, said there was a “gut feeling” that the spinoff show would be a success.

2 in 5 ad buyers say CTV is limited by a lack of interactive capabilities: report

A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.

How brands tapped into the coastal elegance of ‘The Five Star Weekend’

Sponsors for the Peacock show included HomeGoods and On the Rocks Bartender Created Cocktails.

TvScientific by Pinterest rolls out Certified Measurement Partner Program as part of measurement push

Incrmntal and WorkMagic are two of the inaugural partners.

Why would a hotel brand sponsor a Coachella docuseries?

Marriott Bonvoy sponsored the second season of the musician-centered 'Arrival' to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.