TV & Streaming
2 in 5 ad buyers say CTV is limited by a lack of interactive capabilities: report
A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.
TV & Streaming
Learn how top brands are mastering TV & streaming to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
TV & Streaming
How brands tapped into the coastal elegance of ‘The Five Star Weekend’
Sponsors for the Peacock show included HomeGoods and On the Rocks Bartender Created Cocktails.
TV & Streaming
TvScientific by Pinterest rolls out Certified Measurement Partner Program as part of measurement push
Incrmntal and WorkMagic are two of the inaugural partners.
TV & Streaming
Why would a hotel brand sponsor a Coachella docuseries?
Marriott Bonvoy sponsored the second season of the musician-centered 'Arrival' to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
TV & Streaming
Base44 is one of the most-viewed brands on YouTube. Here’s a look at its ad strategy
We chatted with Omer Shai, CMO of parent company Wix, about how the vibe-coding platform is looking to win over users in a crowded category.
TV & Streaming
‘Not Suitable for Work’ is very suitable for brands
The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.
TV & Streaming
How Liquid I.V. got written into the plot of ‘Off Campus’
The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.
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