TV & Streaming
Paramount set to acquire WBD after Netflix pulls out
The deal, pending regulatory approval, would create an advertising behemoth.
Industry Dynamics
Explore deep dives into Industry Dynamics within the TV & Streaming landscape. Marketing Brew brings you essential updates and strategies for modern marketers.
TV & Streaming
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Execs reassured investors and analysts that it’s not moving away from theatrical releases if the deal, which it views as a “strategic accelerant,” goes through.
TV & Streaming
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
The deal, which will bring lucrative franchises like “Game of Thrones” and “Stranger Things” under the same roof, is set to reshape Hollywood.
TV & Streaming
As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
Commissioner Anna M. Gomez emphasized the danger of “unfettered media consolidation” as the agency voted to seek public comment on media ownership limits.
TV & Streaming
Disney says it’s committed to linear TV amid declines in ad revenue at A+E
While other media giants prepare to spin off their cable channels, Disney execs have signaled that the House of Mouse plans to stay in the linear biz.
TV & Streaming
How the streamers stacked up, midyear edition
Everyone’s breaking up (their businesses).
TV & Streaming
How the FCC’s potential overhaul of a 20-year-old rule could affect TV advertising
The commission may change a rule that stops entities from owning TV stations that can reach more than 39% of the national audience.
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