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Fragmented data leads to wasted spend, poor targeting, and missed opportunities, and fixing it requires more than just new tools. Explore how marketing and IT teams can align on a shared data foundation to drive real-time activation and better results.

How Smart Marketers are Building a Data Foundation that Actually Works

Minda Smiley

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Last month, we wrote a series of articles about how in-housing continues to impact the marketing industry, affecting everything from hiring to campaign execution. In case you missed it, here’s a roundup of our coverage.

The perks and challenges of taking creative capabilities in-house

As the Great Resignation continues, agencies lose workers to brands

Squarespace’s creative VP talks creating campaigns internally

Brands are bringing media in-house, but not without roadblocks

A recap of our coverage on in-housing

Four articles on the growing trend.

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