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Dan Smith holds up a flyer in front of a Times Square billboard that displays the same flyer.
Brand Strategy

Dan Smith has put up 1.5 million flyers advertising guitar lessons. Now he’s on a Times Square billboard

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local culture,” an executive told us.


panel featuring Oatly at Marketing Brew summit
Brand Strategy

Experiences worth attending and creators as strategists: Takeaways from the Marketing Brew Summit

Execs from Oatly and Pinterest were among the marketers who took the stage.


A Ford service technician stands next to comedian Nate Bargatze
Brand Strategy

Ford execs wanted a splashy new ad campaign. They enlisted Nate Bargatze

Ford’s marketing team has big ambitions with its new “Real Parts. Real Pros. Real Easy” campaign.


An envelope with a computer cursor clicking on it, representing an email newsletter.
Brand Strategy

How to build a brand newsletter in 2026

Executives from Substack, The RealReal, Shopify, and more share their insights.


A graphic featuring Jack in the Box collectibles, including a bag charm, antenna charm and water bottle
Brand Strategy

Behind Jack in the Box’s push into collectibles

“People want more for their money, and it goes beyond the food,” Sheena Dougher, VP of brand marketing at Jack in the Box, told us.


Hinge audiobook on phone screens
Brand Strategy

The story behind Hinge’s first audiobook campaign

For the third iteration of “No Ordinary Love,” the dating app is sharing love stories in a new format.


Commercial printer producing a full-color printed sheet.
On-Demand Webinar

See it in Print: The Underutilized, High-Impact Growth Lever

Print isn't a relic—it's a strategic advantage. Join Marketing Brew and Smartpress to explore why brands in high-consideration industries are pairing print with digital marketing to build trust, strengthen customer relationships, and drive conversions.

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