Brand Strategy
How Adobe is building AI and agentic tools for brands—while keeping an eye on actual adoption
Traffic to US retail websites stemming from AI increased 393% year over year in the first three months of 2026, according to the company.
Marketing Channels
Explore deep dives into Marketing Channels within the Brand Strategy landscape. Marketing Brew brings you essential updates and strategies for modern marketers.
Brand Strategy
Why Hollister made its first music video for graduation season
The video, which features Gigi Perez covering Green Day, is part of an evolution of the brand’s music-driven marketing strategy.
Brand Strategy
Beverage ads are flooding the Super Bowl, threatening to drown out beer brands
With an overflow of drink brands set to appear Sunday, AB InBev is still spending big—and sticking to proven messaging tactics.
Brand Strategy
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Limited-edition product will roll out in tandem with the Netflix show’s release schedule as the brand, which is “choiceful about collaborations,” taps into fan excitement.
Brand Strategy
Coworking with Keisha Taylor Starr
She’s EVP, CMO, The E.W. Scripps Company, and GM, Scripps Networks.
Brand Strategy
Callaway Golf’s first brand campaign aims to make everyone a ‘Callaway person’
As golf becomes more popular and more accessible, the endemic brand is seeking to connect with everyone from green golfers to pros.
Brand Strategy
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
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