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Brand Strategy

Candy safes, coffee costumes, “human” flavored cat food: Brands get weird for Halloween

Crest, Dunkin’, Temptations, and others created products that could see record spending from consumers this year.
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Temptations

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There are always mixed sentiments when Halloween stuff starts hitting the shelves. Some can’t wait for spooky times, while others think summer is way too early for pumpkin-shaped Reese’s.

Well, we’re squarely in October now, and there’s no excuse. And as you’d expect, the brands are at it. Apparently, you don’t have to sell candy to get in on the action. Here’s what some brands are doing:

It’s no surprise that some of those are feeding from or are driven by social media. It makes sense then, that Snapchat put out a Halloween marketing guide ahead of the holiday.

Zoom out: It’s the first post-vax Halloween, and people are expected to spend record numbers on the holiday. Consumer spending on Halloween is expected to reach $10.14 billion, compared to $8.05 billion last year, according to the National Retail Federation.—ZS

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.