Marketing

Coworking with Tessa Lighty

She’s brand manager at Oneupweb.
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Tessa Lighty

· less than 3 min read

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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Tessa Lighty is brand manager at Oneupweb, a full-service digital marketing agency in Traverse City, Michigan.

Describe your career to date. My background is in journalism, specifically photojournalism. After hopping around the country working for various newspapers, I joined Oneupweb in 2019 as social media coordinator. My skills transferred well as a storyteller, and I quickly rose to my current role as brand manager.

Favorite project you’ve worked on? I created the Oneupweb Digital Digest, a weekly marketing newsletter that’s grown over the years. It’s been really rewarding to see that journey and monitor my actively engaged contacts each week.

What’s your favorite ad campaign? The Budweiser Clydesdales. Genius.

One thing we can’t guess from your LinkedIn profile? In 2021, I achieved my childhood dream of owning a horse.

What marketing trend are you most optimistic about? Least? I’m most excited about the growth of first-party data. In the few years I’ve been working in marketing, I have already seen so much growth and awareness from companies when it comes to creating positive experiences online.

I’m least excited about social media. In the past few years, all the platforms have changed and grown, and I’m feeling like we’re about to come to a head with mental health and how these major social media companies exploit people of all ages.

What’s one marketing-related podcast, social account, or series you’d recommend? Marketing-related is a pretty wide category, so I’ll go with Pew Research Center, particularly the internet and technology research.

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