Strategy & Planning

How New York Road Runners is promoting the NYC Marathon

“It’s the only time that people could care less that they can’t cross the street or drive their car,” one exec said.

From Agentic GTM Execution to Outcome Visibility: How CMOs Get There

Siloed systems leave marketing optimizing for vanity metrics instead of revenue, with no clear view of what actually drove a conversion. Outreach joins Marketing Brew to explore how AI agents working from shared GTM context let marketing and sales see real-time deal movement tied to campaign sources and adjust strategy in flight.

Right Message, Right Channel: Building Customer Engagement Around Customer Needs

Relying too heavily on one channel can mean missed sales, disengaged customers, and unnecessary unsubscribes. Sit down with Marketing Brew and learn how to match email, SMS, push, apps, and digital wallets to the right customers, boosting loyalty and ROI without the fatigue.

Sizing up Meta’s push into the crowded world of enterprise AI

Marketing and business leaders say Muse is compelling, but they have security and trust concerns.

How GM is marketing new fuel-guzzling vehicles amid price spikes

The advice from one industry analyst? “Launch to your strengths.”

Uncorking the New York Liberty’s end-of-season-awards campaign

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of the WNBA end on a high note for Liberty players and fans alike.

The great purchase pause