Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Strategy & Planning
Explore deep dives into Strategy & Planning within the Brand Strategy landscape. Marketing Brew brings you essential updates and strategies for modern market...
Brand Strategy
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Brand Strategy
When it pays to engage in a brand rivalry—and when it doesn’t
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Brand Strategy
Coworking with Amanda Bailey
She’s chief client officer, VML.
Brand Strategy
How Lunar New Year became a marketing moment
The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.
Brand Strategy
Coworking with Jason Ing
He’s CMO, Typeface.
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