Strategy & Planning

Explore essential strategy & planning insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.

Audience Targeting (Strategy)
Campaign Planning
Channel Strategy
Competitive Positioning
Consumer Insights (Strategy)
Customer Journey
Full-Funnel Marketing (Strategy)
Go-to-Market (GTM)
Integrated Marketing
Market Segmentation
Media-Mix Modeling (Strategy)
Performance vs. Brand
Trend Analysis
A portrait of Heather Physioc, a smiling woman with a blonde spiked hair cut wearing a black turtleneck
Brand Strategy

Where this chief discoverability officer sees marketers getting audiences wrong

Heather Physioc, chief discoverability officer at VML, shared why she thinks more content actually makes brands less visible.

Jaimee Kidd
Headshot of Charlene Polite Corley, a dark-skinned woman with dark curly hair in a an updo, wearing a teal blouse and large dangly earrings smiling warmly at the camera.
Brand Strategy

Why this head of insights thinks data is critical to reaching untapped fandoms

Charlene Polite Corley, VP, content and insights at Nielsen, shared her perspective on what’s missing in today’s world of advertising.

Erika Bradbury
Chatbot looking out of a smartphone display. Text bubbles floating around. Pink background.
Brand Strategy

Advertisers testing ChatGPT are eager for more campaign control and measurement tools

Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.

Jasmine Sheena
A portrait of Spencer Burke, SVP of growth at Braze, a customer engagement platform
Brand Strategy

Coworking with Spencer Burke

He’s SVP of Growth, Braze.

Kelsey Sutton
Two images of the Rivian R2 on a blue background.
Brand Strategy

Never heard of Rivian? With its new SUV, the EV brand wants to change that

With its R2 SUV, the automaker is aiming to shift from being a niche, premium brand to one for the masses.

Jordyn Grzelewski
Headshot of Romney Evans, a white man with combed back light brown hair and a short beard, wearing a blue blazer and button down shirt, smiling at the camera.
Brand Strategy

Coworking with Romney Evans

He’s co-founder and CMO of True Fit.

Kelsey Sutton
Screenshot of Discord Obsession Quest, which displays the broken One Wish WIllow stick on a desk with other movie objects and the phrase 'I wish Nikki Freeman loved me more than anyone in the entire world.'
Brand Strategy

How Focus Features is building deeper film engagement on gaming platforms

With recent and upcoming releases “Obsession” and “Pressure,” the studio is leaning into immersive games to drive engagement and connection, one exec told us.

Jennimai Nguyen

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