Brand Strategy
Never heard of Rivian? With its new SUV, the EV brand wants to change that
With its R2 SUV, the automaker is aiming to shift from being a niche, premium brand to one for the masses.
Strategy & Planning
Explore essential strategy & planning insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
Coworking with Romney Evans
He’s co-founder and CMO of True Fit.
Brand Strategy
How Focus Features is building deeper film engagement on gaming platforms
With recent and upcoming releases “Obsession” and “Pressure,” the studio is leaning into immersive games to drive engagement and connection, one exec told us.
Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Brand Strategy
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Brand Strategy
When it pays to engage in a brand rivalry—and when it doesn’t
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
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