Brand Strategy
How GM is marketing new fuel-guzzling vehicles amid price spikes
The advice from one industry analyst? “Launch to your strengths.”
Strategy & Planning
Explore essential strategy & planning insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
Uncorking the New York Liberty’s end-of-season-awards campaign
While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of the WNBA end on a high note for Liberty players and fans alike.
Brand Strategy
The great purchase pause
Brand Strategy
Marketing on the move: Why activity wins customer engagement
Customers have traditional ad fatigue. Here’s why they’re interacting with motivational, activity-oriented marketing instead.
TOGETHER WITH Strava
Brand Strategy
Where this chief discoverability officer sees marketers getting audiences wrong
Heather Physioc, chief discoverability officer at VML, shared why she thinks more content actually makes brands less visible.
Brand Strategy
Why this head of insights thinks data is critical to reaching untapped fandoms
Charlene Polite Corley, VP, content and insights at Nielsen, shared her perspective on what’s missing in today’s world of advertising.
Brand Strategy
Advertisers testing ChatGPT are eager for more campaign control and measurement tools
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
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