Caliber

Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.

Using insights from its own success on social media, Caliber simplifies social to move brands forward—

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All in Sync: Building Customer Loyalty through Connected Data

Katie Hicks

In the life cycle of apps, there seems to be a point where what was once ad-free becomes 

As users have noticed more ads popping up on TikTok, the company is working on an alternative: A subscription service that would let users opt out of seeing ads for a fee, as first reported by 

The test is live in one non-US market and there are currently no plans for it to be introduced in the US, according to 

. In app code reported by Android Authority, language includes, “Price includes VAT,” aka value-added tax, indicating that the test is likely running in the EU. It’s not clear whether this would apply to influencer posts or user-generated content.

Illustration: Francis Scialabba, Photo: TikTok

TikTok testing an ad-free subscription in Europe

The plan is only being tested in one market as of now.

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