Cannes
Netflix teams up with Yahoo DSP as it builds out ads tier
The deal, announced at Cannes Lions, is the latest in a long line of programmatic partnerships.
Ad Tech
Ad Tech & Programmatic
Inside Spotify’s evolving ads strategy
Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.
TV & Streaming
Streamers are embracing live ads and buy-side interoperability
Execs from NBCU, Warner Bros. Discovery, Disney, and Paramount weighed in at The Trade Desk’s Fwd25 event.
Ad Tech & Programmatic
Streamers are focused on working well with others
Roku and Disney are aiming to make their inventory available wherever brands and agencies are.
Data & Tech
United’s ad network is flying high
A Starlink partnership will "allow us to be programmatic in the sky,” an executive said.
Ad Tech & Programmatic
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
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