TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
Ad Tech
Ad Tech & Programmatic
Day 3 of the Google ad-tech antitrust trial remedy phase: Technical experts weigh in
A Harvard professor and a former banker were called to the stand on Wednesday to discuss the feasibility of proposed remedies.
Ad Tech & Programmatic
Divestiture and AI take center stage at day 2 of Google’s ad-tech antitrust trial remedy phase
Execs from The Trade Desk and Omnicom Media Group were among witnesses who testified.
Ad Tech
How life events change the way we shop: What CPG brands need to know
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
TOGETHER WITH
TV & Streaming
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
“The real challenge is capturing this broader definition of engagement across an increasingly fragmented landscape,” Vogelman, who will be speaking at the Marketing Brew Summit, told us.
TV & Streaming
Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’
It’s the latest edition to the ad gamification trend.
Ad Tech & Programmatic
AI slop is proliferating on YouTube—and major brands are advertising against it
Brands like HBO Max, Amazon Hub Delivery, and Samsung Home Appliances had their ads appear next to low-quality AI-generated videos.
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