Ad Tech & Programmatic
Coworking with Tara Corey
She’s SVP of marketing, Optimizely.
Ad Tech
TV & Streaming
Heading into upfronts, the accreditation of a major TV measurement product remains in limbo
After months of delays, a decision on Nielsen’s Big Data + Panel offering still hasn’t been reached, and the Media Rating Council indicated further time is needed.
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
Ad Tech & Programmatic
The biggest agentic AI announcements from CES and NRF
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
TV & Streaming
Disney details vertical video efforts and AI-aided media planning for 2026
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
TV & Streaming
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
Before CES, the media giant unveiled more ways for advertisers to activate against the NBA All-Star Game, the Super Bowl, and the Milan Cortina Winter Olympics and Paralympics.
TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
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